Westerners and Indians are working more closely together and in greater numbers than ever before. The opportunities are vast, but so is the cultural divide.
Misunderstandings and frustration due to cultural differences wreak havoc on success. In this revised edition of Speaking of India, author and intercultural communications expert Craig Storti attempts to ease the frustration, and bring cultural understanding in business and life.
With a new foreword by Ranjini Manian, author of Doing Business in India for Dummies, the book also features new content on managing remotely, and the results of a five-year cultural survey. With more than a dozen years of experience working between the two cultures, Storti has identified key cultural flashpoints and the result is a powerful series of Best Practices, which is the basis of Speaking of India.
Misunderstandings and frustration due to cultural differences wreak havoc on success. In this revised edition of Speaking of India, author and intercultural communications expert Craig Storti attempts to ease the frustration, and bring cultural understanding in business and life.
With a new foreword by Ranjini Manian, author of Doing Business in India for Dummies, the book also features new content on managing remotely, and the results of a five-year cultural survey. With more than a dozen years of experience working between the two cultures, Storti has identified key cultural flashpoints and the result is a powerful series of Best Practices, which is the basis of Speaking of India.
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Reviews
Storti's cultural observations about Indians are spot on.
Timely and insightful, this book is a great start on the journey of cultural appreciation. Through examining everyday conversations, a complex subject is made accessible. Herein lies the brilliance of Speaking of India.
This is a must read! It provides rich insight into why routine interactions are often misconstrued, and offers practical advice on how to present material so both the East and West can relate.
Storti helps us understand that by finely tuning our eyes and ears to the differences, we can bridge the gaps and strengthen our business relationships.
If you're involved in business interactions with counterparts in India or the West, you are very likely to experience a number of scenarios described in this book. By the time you have finished the book, Storti's suggestions will make complete sense...and you will save yourself a lot of time and frustration by implementing them!