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Crisis Ahead

Crisis Ahead

How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?

This new book from veteran public relations expert Edward Segal is based on the following premise: it’s not a matter of IF a scandal or crisis will hit, it’s WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they’re caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal’s vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.

Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It’s concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals – ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk – have prepared for, created, managed, and communicated about crisis situations.
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Genre: Economics, Finance, Business & Management

On Sale: 11th June 2020

Price: £19.99

ISBN-13: 9781529361957

Reviews

Crisis Ready is the one book every CEO and other company officials should have in easy each on their desks before, during, and after a disaster, scandal, or other emergency strikes. This is a quick and easy read with important advice and insights for anyone who helps lead or manage a business or organization. Don't wait until there is a crisis to figure out how to respond and recover from it. Do yourself and your organization a big favor and start reading Crisis Ready today.
Arnold Sanow, Author of Get Along with Anyone, Anytime, Anywhere
Associations and nonprofit organizations sometime wrongly believe they are immune from a crisis, or that its impact will be minimal. It is not difficult to find news about organizations that have had to deal with million dollar embezzlements, violations of the law ("We didn't know") or a death at their planned event. Having a crisis response plan and resources is critical for survival for leaders, staff, and boards of directors Crisis Ready, and the expertise and examples provided by author Edward Segal, are valuable tools.
Bob Harris, CAE, The Nonprofit Center
Edward Segal's newest book is nothing short of crisis management gold. It is the smart, straight-forward, comprehensive, "how to" guide you need to get ready for and manage the unexpected and the unthinkable. Crisis Ready is the one-stop, go-to reference guide on crisis management for anyone who starts, runs, or helps lead any business or organization. Why put your company or organization at risk by ignoring or denying problems that can impact your reputation, operations, and bottom line? By following Edward's comprehensive and practical advice, you can have the confidence and peace of mind that you are as ready you can be for any crisis and can bounce back from it as soon as possible.
David Nellis, Principal, Executive Creative Director, Return on Investment marketing and communication agency
I know from my experience and research that proactive planning is critical in order for companies and organizations to successfully weather a crisis and come out even stronger on the other side. The bad news is that crises are inevitable. The good news is that in Crisis Ready Edward Segal provides the protocols that are necessary to help ensure the survival of a business and the resiliency of its brand.
Sweta Chakraborty, Ph.D., Risk and Behavioral Scientist, Millennium Leadership Fellow, The Atlantic Council, US Representative, We Don’t Have Time
In Crisis Ready, Edward Segal puts his wealth of experience and knowledge about crisis management and communication at your fingertips. He has written a lively, engaging, and practical handbook that provides invaluable insights and advice for preventing, managing, and recovering from dozens of crisis situations. Crisis Ready is like having your own personal crisis management expert available and on call 24/7.
Karen Friedman, Karen Friedman Enterprises, Author of Shut Up And Say Something! and Ordinary People: Extraordinary Lessons
With real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, 'no comment' is not a savvy response. Crisis Ready prepares you for effectively managing threats to your business. It's your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) crisis hits your organization.
David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of eleven books including The New Rules of Marketing and PR