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Inside Out

Hardcover / ISBN-13: 9781529369779

Price: £16.99

ON SALE: 3rd March 2022

Genre: Economics, Finance, Business & Management

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“Brilliantly illustrates how your mind really can triumph over matter.” Frankie Dettori MBE, Champion Jockey

In any high-pressure environment, from special operations to the operating theatre, you can divide people into two groups – those whose performance is controlled from the outside in and those who control their performance from the inside out.

Inside Out is about your ability to achieve incredible things on the outside by paying attention to what’s on the inside. In his first ever book, Charlie Unwin shares unparalleled insight into the minds and inner workings of the world’s most accomplished performers, including double Olympic champions, special forces soldiers, fighter pilots, surgeons, barristers, chefs, musicians and financial traders.

Combining his unique experience as a performance psychologist with a blend of cutting-edge science and conventional wisdom, Charlie takes you on a journey through the three dimensions that shape your inner world – the Thinking Dimension, the Feeling Dimension and the Intuitive Dimension.

In doing so, he turns the complexities of neuroscience, stress adaptation and cognitive performance into simple and effective training principles that you can use in your everyday quest for excellence. Inside Out will give you the confidence to do more and go further with what you already have.

“Anyone interested in exploring their own performance potential is going to benefit immensely from this book.” DS, former SAS Squadron Commander


"My sport involves split second timing and decision making, as well as the ability to stick with it. This book brilliantly illustrates how your mind really can triumph over matter."
Frankie Dettori MBE, Champion Jockey
"A fascinating book about how we can be the architects of our own minds. Charlie makes a highly compelling case for the defining importance of temperament, mental poise and self-awareness to high performance - in any walk of life. And he tells us how to get there. A 'must read' for anybody who wants to excel!"
General Sir Peter Wall, former Head of the British Army
"Charlie's Inside Out approach is immensely valuable. I have learnt so much from the book."
Lizzy Yarnold OBE, Double Olympic Champion
"Inside Out is a very modern approach to personal leadership, packed with valuable insight blended from science, conventional wisdom and Charlie's own unique experience."
David Nichol, former CEO, Brewin Dolphin
"Working with Charlie and his Inside Out approach was instrumental to my performances in Tokyo."
Sophie Wells MBE, 7 x Paralympic Gold Medallist
"Anyone interested in exploring their own performance potential is going to benefit immensely from this book."
DS, former SAS Squadron Commander
"When it comes to performance psychology Charlie truly is an expert in his field. He played a huge role in helping me achieve my goal of becoming an Olympic champion."
Kate French, Olympic Champion, Tokyo 2020
"This book provides great insight into the inner world of elite performance. It will help you in those key moments that define the difference between success and failure."
Joe Choong, Olympic Champion, Tokyo 2020
"Charlie is at the forefront of performance psychology and his authentic approach is superb. He has helped me as a fighter pilot, as an advanced fast jet instructor and, more generally, in the way I live life."
Group Captain Rob Caine MBE RAF, Fighter Pilot
"A ground-breaking philosophy for understanding and unlocking elite performance - essential reading for business leaders today."
Tom Willis, Security Director at Heathrow Airport
"A wonderfully insightful and engaging book that can help us all meet the challenges we face and have some fun along the way."
Owen Clay, Partner at Linklaters LLP
"Just superb insight combining science with practical insight and tips to help all of us constantly improve while performing under pressure."
Ed Williams QC, Barrister
"Charlie says all the things which as a parent you want to say, but you just can't find the right words or the right time to say them."
"Meet your secret weapon."
Tatler (extracted from a January 2019 magazine feature on the author)