Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience. Stuffed with self-evaluation materials, direct advice and useful exercises, Women Who Brand is a well-organized primer on a familiar argument. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement.
Kaputa turns conventional wisdom inside out...women should take advantage of the unique characteristics of the female mindset. A brilliant read!
In my books I write about strong women and how they achieve success. In Womoen Who Brand Catherine Kaputa shows how you can do it for yourself.
You have more power in the workplace than you may know. Whether you need a total career makeover or just a little refining around the edges, Women Who Brand will show you how to get ahead while remaining true to yourself. Empowering, insightful and fun to read.
Women Who Brand is a terrific tool to help you bring your authentic self to work and leave the mini-man image and behavior behind.