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David Lewis
DR. DAVID LEWIS is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. http://www.thebrainsell.co.uk
By the Author
The Brain Sell
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition…
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Soul of the New Consumer
The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead…