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Riding the Waves of Culture

Paperback / ISBN-13: 9781904838388

Price: £22.99

ON SALE: 23rd February 2012


The definitive guide to cross-cultural management – updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and issues to help you take strategic advantage of cultural differences in the business environment.

Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary to managing effectively across cultural borders and seize all the opportunities diversity brings to an organization.


In the global marketplace, Riding the Waves of Culture is the guide to managing effectively in diverse countries and cultures.
Napier Collins, Global Business Network
A must-read for all international/intercultural managers...a powerful pioneering work that has gained the respect of corporate leaders around the world.
David Wigglesworth, Sietar International
Great work. This...book offers the roadmap to solve the dilemmas of cross-cultural management in the 21st century, not only for the West bust also for the East.
Dr. Jae Ho Park, Professor of Psychology, Yeungnam University, Korea